Icon array – communicating risk

An icon array is a tool to visually communicate risk in a given population. It is evidence-based for more effectively communicating the risk of a given event or condition to a population than quoting percentages.

Access the eHealth resource here: http://www.iconarray.com/

Created by: Brian J. Zikmund-Fisher, PhD

Cost: Free

Platform: Web-based

Optimised for mobile: No


  • Easily produce icon arrays
  • Visually, or manually enter the number of given population affected.
  • Include multiple risk events within a given population

From their website: “Twenty years ago, a psychological study compared for the first time rudimentary icon displays for communicating risk. Today, we have dozens of randomized experiments to support the use of icon arrays (sometimes referred to as “pictographs”) as an evidence-based standard in medical risk communication.”


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